About The Brand
We created the Legacy Outdoor brand to reflect their commitment to precision and craftsmanship. The brand embodies the philosophy of creating a detailed masterpiece, where every element is carefully planned and flawlessly executed. Their visual identity highlights their dedication to transparency and quality, using clean, structured elements that convey refinement and artistry.
Messaging
We created the Legacy Outdoor brand voice to be knowledgeable, using clear, concise language that highlights expertise while staying accessible. It is also welcoming and joyful, fostering a positive, supportive connection.
Design Assets
The design assets for Legacy Outdoor consist of geometric, simplified icons that reflect the brand's focus on precision and clarity.
Color
The dark blue in the Legacy Outdoor brand was chosen to evoke a sense of steadiness and trust. This is paired with a vibrant lime green to inject a burst of excitement and energy, symbolizing creativity and the fresh, dynamic transformations Legacy Outdoor brings to every space.
Logo Design
The Legacy Outdoor logo concept embodies the brand’s dedication to creating detailed outdoor masterpieces, where every element is carefully planned and executed. The design draws inspiration from patterns often seen in outdoor patios, incorporating them into a leaf-like shape that symbolizes growth and a strong connection to nature.
