About The Brand
We positioned Bowey’s Helping Hands as a hopeful, empowering organization that shifts the focus from limitations to possibilities. The brand centers around the belief that children with Arthrogryposis, like Bowey, have incredible abilities and potential. By fundraising for technology that promotes independence, the organization highlights the positive impact of empowering these children, helping families find hope and strength in their journey.
Design Assets
We used simple geometric shapes, like kids' building blocks, to convey hope and progress. Arches symbolize bridging the gap from disability to independence.
Color
The colors are bright and playful, chosen to evoke a sense of joy and optimism. They reflect the vibrant potential of children, emphasizing their abilities and the hopeful future that Bowey's Helping Hands works to create.
Logo Design
The logo features the letters "BH" placed under an arch, symbolizing the bridge that the organization is building. This arch represents the support and empowerment that the funds provide, helping children with disabilities gain the independence to feed themselves.
