About The Brand
Recreation Coffee is centered around providing high-end coffee experiences that fuel and energize customers, preparing them to take on their day. Located inside a bike shop, the brand ties closely to recreation and sports, emphasizing the connection between coffee and active lifestyles.
We designed the brand to embody a country club vibe—luxurious yet athletic—combining refined elegance with a passion for performance and sports.
Design Assets
The design assets for Recreation Coffee feature crest-shaped icons with lines inspired by sports fields, tying into the brand's athletic theme. Black-and-white imagery paired with a looping script font adds an elegant touch, enhancing the high-end, country club feel.
Color
We chose green and white for Recreation Coffee to evoke a classic country club aesthetic.
Logo Design
The logo design intricately features a zoomed-in portrayal of a track, symbolizing the brand’s dedication to athleticism. The convergence of curved and straight lines resembles coffee being poured into a cup- as well as symbolizing unity. All of these elements are encased within a timeless crest, exuding sophistication and refinement.
