About The Brand
We designed the Kaeb Crafted brand to embody their mission of preserving the timeless art of craftsmanship. As a builder of high-end custom homes, their commitment to integrity, quality, and the use of solid, organic materials needed to be reflected in every aspect of their brand. Through thoughtful design, we showcased their dedication to excellence and authenticity, ensuring their visual identity conveys the same level of artistry and precision found in their work.
Messaging
Kaeb Crafted’s was created to be strong and reliable, using confident, decisive language that reinforces trust and quality. It remains authentic and personal, creating a genuine connection through warm, sincere wording.
Design Eleme
The design elements of Kaeb Crafted’s brand incorporate natural textures like wood and stone to visually emphasize their commitment to using raw, organic materials in their work.
Color
The color palette for Kaeb Crafted is designed to be warm and mature, striking a balance between luxury and earthiness. Rich, earthy tones evoke the natural beauty of the materials used in their custom homes, while also conveying a sense of refinement and high-end craftsmanship.
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Logo Design
Kaeb Crafted’s logo centers around the essence of craftsmanship as the core of the business. The design, inspired by the textures of wood and stone, symbolizes the company’s deep connection to the raw materials that form the foundation of every home. The segmented elements coming together to create a perfect square, mirrors Kaeb’s ability to take a client’s vision and meticulously assemble each piece to construct their dream home.
