About The Brand
We created Monocle Chocolate’s brand to highlight quality ingredients, craftsmanship, and the joy of indulgence. The brand invites customers on a journey of discovery, educating them on the science and artistry behind chocolate.
More than just a treat, Monocle represents conscious consumption, meaningful connections, and celebrating life’s small joys.
Messaging
We chose for the brand voice to combine wisdom, sophistication, and artistic flair, speaking with confidence and expertise.
Design Assets
The illustrations for Monocle Chocolate are intricate pen drawings with stippling details. They reflect the brand’s focus on craftsmanship, evoking a sense of artistry.
Color
The colors of Monocle Chocolate were chosen to be rich and seductive, evoking a sense of luxury and depth.
Logo Design
The central symbol, a parrot, embodies the quirky and fun side of Monocle Chocolate. Parrots, with their distinct beauty and individuality, represent a unique and vibrant personality. The addition of a monocle to the parrot elevates its sophistication, seamlessly tying in with the name, “Monocle.” This juxtaposition of whimsy and refinement creates a memorable logo design.
