About The Brand
When designing the brand identity for The Cookery, we set out to redefine the traditional cooking class, transforming it into a welcoming and immersive experience where individuals of all skill levels can embark on their own culinary journey. The brand exudes a sense of fun, playfulness, and approachability, making cooking feel less like a task and more like an opportunity for creativity and connection.
Messaging
The Cookery’s brand voice was created to be a delightful blend of playfulness, encouragement, and positivity, infused with a direct and knowledgeable tone. It exudes energy and inclusivity, with a witty and relatable edge.
Design Assets
The design assets feature simple, clean icons of food and kitchen utensils, crafted to be fun and playful. These icons can be rearranged and combined with small patterns, allowing for infinite variations that keep the brand dynamic and engaging.
Color
The color palette for The Cookery is designed to feel warm, mature, and gender-neutral, creating an inviting atmosphere that appeals to a wide audience. With tones that evoke a sense of coziness and comfort, the brand embraces a farmhouse-inspired aesthetic.
Logo Design
The Cookery’s logo features a minimalist depiction of a bowl with food gently bubbling over its top. This design embodies the brand’s commitment to clarity and straightforwardness. The staggered arrangement of food items conveys a sense of movement, evoking the dynamic and creative cooking experience enjoyed by guests at The Cookery. Beneath the bowl, a half-circle element unifies the composition, symbolizing the sense of community and togetherness fostered by the brand.
