About The Brand
When crafting the brand identity for Thrive Child Psychology, we aimed to visually represent their mission of empowering children with the skills to navigate challenges and reach their full potential. Thrive is built on the profound belief that every child has the ability to thrive, and their work is dedicated to fostering happier, healthier futures. By equipping children with essential tools for resilience and growth, they not only help them overcome present obstacles but also empower them to shape the course of their lives with confidence and strength. This sense of growth, optimism, and transformation became the foundation of the brand’s visual identity.
Messaging
Thrive Child Psychology’s brand voice is one of warmth, empathy, and empowerment. It exudes safety, offering a comforting and secure space for children and their families to explore and grow.
Design Elements
Watercolor textures were designed to bring a sense of fluidity and calm to the brand while also capturing the imperfect charm of childhood creativity. To provide balance, we introduced clean, geometric floral icons, offering a sense of structure and stability while reinforcing the idea of growth. These precise, symmetrical forms contrast with the organic flow of watercolor, creating a harmonious blend of creativity and intention.
Color
The color palette was carefully selected to be vibrant and uplifting without feeling overly youthful. The result is a brand that is warm, inviting, and dynamic—one that speaks to both children and parents alike, instilling a sense of trust and hope.
Logo Design
The design of the Thrive Child Psychology logo is a vibrant design featuring an abstract flower that instantly evokes feelings of growth and positivity. At the center of the flower is a star, symbolizing the guiding light of hope Thrive provides to its clients. All the elements of the flower shine outwards, creating a logo that feels both celebratory and joyful.
